COVER STORY: FOCUS ON MARKETING Suit Yourself When Jordan Singer took over the reins at Henry Singer Fashion Group, he launched the rebranding of a 70-year-old retail institution. Meet our 30-year-old Marketer of the Year
The New Influencers How ordinary people are changing traditional marketing and determining what people say, think and buy
What the Hell Happened at K-Rock? An Edmonton radio station got people listening by staging a disparaging marketing campaign – against itself
SPECIAL REPORT: SASKATCHEWAN RISING
A New Prairie Dawn Meet Canada’s new growth leader: Saskatchewan. There’s more to its recent awakening than grain and potash prices
How Green the Grass What Alberta businesses need to know before setting up shop in Saskatchewan. (Hint: recruiting is a breeze)
Bring It On To heck with exchange rates, global competition and Alberta’s inflation woes. These manufacturers can compete, and make a profit too
Industrial Revolution The petrochemical industry relies on increasingly expensive, dwindling natural gas supplies. How a new feedstock stands to spark a revival
Part and Parcel (1.1 Mb PDF) A new report suggests there’s billions to be made manufacturing parts and equipment for Alberta’s planned upgraders. Here are just a few of the options
FEATURES
The World’s Greatest Savers In less than half the time our Heritage Fund has been around, Norwegians have saved up nearly $400 billion for posterity. Here’s how they did it
Follow Alberta Venture On: