Alberta’s 50 Most Influential People 2012
Meet the people who are changing your world – and find out how they’re doing it
by Max Fawcett, Michael Ganley, Alix Kemp and Geoffrey Morgan
Power Broker← Previous Influential | Back to Main List | Next Influential →
Trying to sell people on the merits of coal-fired power is an exercise that would test the resolve of even the most skilled marketer, but new TransAlta CEO Dawn Farrell appears to be up to the task. Farrell took over for outgoing TransAlta CEO Steve Snyder in January of this year, and while the company is pushing ahead with investments in wind energy (including projects in Quebec and Ontario), the bulk of its capacity continues to come from coal – and will for some time. Farrell, who worked for years at TransAlta and did a four-and-a-half year stint at BC Hydro before coming home to Alberta, recently broke from her predecessor by scuttling a proposed $1.4-billion carbon capture and storage plan on the grounds that, despite almost $800 million in government subsidies, it wasn’t economically feasible. Whether that forces the provincial and federal governments to actually put a meaningful price on carbon remains to be seen.