How Facebook’s feud with Google is good for you
He’s not looking for a fight, but Mark Zuckerberg’s new search may instigate a battle
Jim Kerr is Venture Publishing's Associate Director of Digital Initiatives. Get in touch with him at firstname.lastname@example.org.
by Jim Kerr
The latest chapter in an ongoing tiff between Facebook and Google may be good news for your company’s social media strategy.
At a highly anticipated press conference in California this week, Facebook CEO Mark Zuckerberg unveiled “Graph Search.” It’s a new take on the classic search function that gives users the ability to perform a “social search,” using information their current connections have made public.
When the graph search function goes live next week, it’ll give you the ability to do things like check out which of your friends have posted pictures from a certain part of the world, eaten at a certain restaurant, or even which of the (insert profession here) on your friends list “liked” that new show you’ve been curious about.
In terms of a company’s social media strategy, the general feeling is that this development will mean every “Like” you get becomes that much more important. It also means that every item you post now has the potential to draw in new visitors that wouldn’t otherwise have been directed to your page. From the sounds of it, the more functions and features of Facebook your social media person uses, the more likely the people who should know about your product will come across it.
As for Facebook’s battle with Google, Zuckerberg hinted at a Q&A session that privacy issues were at the heart of the rift. The Guardian reports Google’s unwillingness to change its procedures to allow for items deleted from Facebook to be immediately removed from the search engine are a big reason that it was blocked from the social network. Facebook has since partnered up with Microsoft’s Bing search engine.
The new search function will be available to some of Facebook’s more than one billion users starting on Tuesday.