Are new iPhones on the way?
Google and Samsung have been dominating the headlines lately, but is Apple getting ready to make a splash?
Jim Kerr is Alberta Venture's web editor. Tech Life will be your source for the buzz behind the latest trends in technology. Get in touch with Jim at email@example.com.
by Jim Kerr
Things are really heating up in the tech industry.
It seems like every other day there’s either a leak or a big announcement from the world’s technology leaders, whether it’s Apple’s iWatch, Google Glass or even the new Samsung phone that will apparently let you scroll through content using just your eyes.
Not every company is fighting for those high-end dollars though –Nokia is jumping at the chance to service the other end of the spectrum and it’s not alone. It appears Apple is also keeping its eye on that side of things.
Soon after reports that the iWatch may arrive earlier than expected, probably thanks to pressure from Google and other wearable tech manufacturers, it looks like there is even more to look forward to from Apple. Fast Company says it looks like the company is getting set to roll out two phones in either July or August – the iPhone 5S and a cheaper version of the iPhone.
Rumour has it the iPhone 5S will have a much better camera, will possibly allow for multiple profiles and could include some kind of fingerprint sensor under the home button. As for the cheap version of the iPhone, it sounds like it will be a fiberglass and plastic design that runs on the 4G network and comes in a variety of colours. Until now, the iPhone has come in either white or black, but Apple hasn’t shied away from getting colourful with some of its other products in the past.
Why is this important?
Well, while Google seems to be focused on the higher-end customers, a move like this would give Apple a strong foothold at both ends of the phone market. There has been a lot of talk lately among tech companies about the battle to secure the “emerging markets” like Asia and Africa, and a cheaper version of a well-known option like the iPhone could go a long way in doing just that.
Apple has struggled to get past Samsung to be the number one smartphone provider and this would serve as a way to get them there due to the volume of products they could be moving. It could also go a long way towards satisfying some of the more weary shareholders that have been wondering when the company will take its next leap forward.
Oh, and don’t worry Apple fans, it looks like the company has a lot more than cheap iPhones up its sleeve for the future.