Alberta Venture’s September cover celebrates growth, power and resiliency
For Immediate Release:
August 28, 2013
Venture 250 Cover Celebrates Economic Power and Community Resiliency with Iconic Bow Building Cover
Edmonton, Alberta (August 28, 2013) — Alberta Venture has unveiled the cover of the much-anticipated September issue along with a behind the scenes look at how the cover starring The Bow came to be.
The Bow — the tallest office tower in Calgary and in all of Canada outside Toronto — stands 58 stories high and has dominated the city’s skyline since its completion in 2012. In an homage to a “Fortune” magazine cover from July 1964, the shot was recreated using one camera and multiple photographs over time. With the cooperation of H&R REIT, owners of the Bow, and Matthews Development, building managers, the tower was completely blacked out, and then all floors illuminated, to capture the images necessary to create the final cover.
“The Bow has become a symbol of Alberta’s growing affluence and prominence on the national and international scenes. While Art Director Kim Larson conceived of the idea long before the June flooding, that tragedy has added to the poignancy of the finished product,” says Michael Ganley, Editor, Alberta Venture.
Photographer John Gaucher captured the photo shoot on time lapse as well as with video. This behind-the-scenes video, along with a full account of the cover shoot and the inspiration, can be found at http://albertaventure.com/behindthescenes.
The Venture 250 is Alberta Venture’s annual list of Alberta’s 250 biggest companies. The 2013 list, subtitled “Where Human Capital Counts” will be released September 1.
For more information, contact
Editor, Alberta Venture
firstname.lastname@example.org or 780-990-0839 x243