Web Extra: Square Card Reader
Here's how one local business is using the new technology
by Max Fawcett
Rubble Road Soapstone owner Jennifer Cornelius admits that she’s had a few customers get “weirded out” when it came to using the Square Card reader to process orders for the soapstone carving kits that she sells from her Leduc-based studio. But, she says, that’s not because of the technology or what it looks like (many of the orders are taken over the phone, in fact) – instead, it’s because of the extra information (a postal code for the cardholder, for example) that’s required.
That’s not necessarily a bad thing, either. “In my opinion it’s more secure than a system like Moneris [Canada’s largest processor of debit and credit card payments] because you need all that additional information. If one letter or number is wrong in a postal code, that transaction will not go through. It can be a little frustrating for some customers, but in the long run it’s a lot more secure.”
She was drawn to the gadget, which she’s been using for nearly a year, in part because of the detailed data it collects on her transactions – not just who paid with which card and when, but also which item they bought, how much it cost and where the order came from – and in part because it’s just so easy to use. “I can set up a cash register with my iPad and put all my products in there in categories, so it’s just a matter of pressing a button rather than having to input everything.”
And while the technology is still new, she’s had no problems using it. “I’ve had zero issues,” she says. “My money is deposited into my account the next business day, and any time I’ve had an issue they’ve emailed me back promptly. It’s been amazing for what we’ve used it for.”