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How governments use behavioural science to influence your choices

These ideas began to take shape decades ago, when a branch of psychology, led by Amos Tversky and Daniel Kahneman, challenged the traditional assumption that people are rational decision makers >

Kyle Murray is a professor of marketing and the director of the School of Retailing at the University of Alberta

How Suncor has weathered the oil rout storm

Suncor is in the driver’s seat thanks to a solid balance sheet  >

by Jody Chudley

If you think work-life balance is tough, try the alternative

Spikebee's Jo-Anne Reynolds is struggling to find work-life balance as she works full tilt to get her startup off the ground  >

by Robbie Jeffrey

For this heavy-oil producer, an outstanding hedge book is key to survival

Sixty per cent of Northern Blizzard's 2016 production is hedge at $60 per barrel, helping the company keep its head above water  >

by Jody Chudley

How to convert social media followers to customers

For startup SpikeBee, the trick to a strong ROI on social media will be the soft sell  >

by Robbie Jeffrey

Angel investor Kristina Milke reveals entrepreneurs’ most-common mistakes

If you can avoid these common mistakes, you’ve got a shot at some serious capital  >

by Robbie Jeffrey

The similarities between VR and early-1990s e-commerce are striking

Businesses that ignored e-commerce did so at their peril. Will the same be true of virtual reality?  >

by Kyle B. Murray

Even without a merger, the Halliburton-Baker Hughes deal offers an upside for shareholders

In November 2014, the world's number-two oilfield services firm announced it would aquire the world's number-three oilfield services firm  >

by Jody Chudley

The value of customer loyalty programs isn’t customer loyalty

The future of competition is not in the location of your business or the products you put in your shelf, but in your ability to use the data collected through loyalty programs  >

by Kyle B. Murray

Editorial: How to talk to your kids about oil and pipelines

The way to keep oil in the ground is not to pinch off a pipeline here and another one there. It’s to decrease the demand for oil  >

by Michael Ganley