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Calgary and Edmonton are creating a powerful lifestyle brand

Alberta's cities are on the cusp of joining the global club, but entry is not cheap. >

Kyle Murray is a professor of marketing and the director of the School of Retailing at the University of Alberta

Earthstone Energy has promise in the Permian

Why this producer – and its exceptional management team – holds the keys to unlocking a horizontal oil play  >

by Jody Chudley

Is the grass always greener elsewhere for Alberta startups?

If you think so, maybe you're not looking in the right places  >

by Robbie Jeffrey

The three keys to an undeniable marketing strategy

The same techniques for compelling social media can be effective for entrepreneurial companies  >

by Kyle B. Murray

How governments use behavioural science to influence your choices

These ideas began to take shape decades ago, when a branch of psychology, led by Amos Tversky and Daniel Kahneman, challenged the traditional assumption that people are rational decision makers  >

by Kyle B. Murray

How Suncor has weathered the oil rout storm

Suncor is in the driver’s seat thanks to a solid balance sheet  >

by Jody Chudley

If you think work-life balance is tough, try the alternative

Spikebee's Jo-Anne Reynolds is struggling to find work-life balance as she works full tilt to get her startup off the ground  >

by Robbie Jeffrey

For this heavy-oil producer, an outstanding hedge book is key to survival

Sixty per cent of Northern Blizzard's 2016 production is hedge at $60 per barrel, helping the company keep its head above water  >

by Jody Chudley

How to convert social media followers to customers

For startup SpikeBee, the trick to a strong ROI on social media will be the soft sell  >

by Robbie Jeffrey

Angel investor Kristina Milke reveals entrepreneurs’ most-common mistakes

If you can avoid these common mistakes, you’ve got a shot at some serious capital  >

by Robbie Jeffrey