Top guns of industry can put a face on Alberta’s biggest economic engine
By Paul Marck
If you are a CEO in this province, you need to get out in front of the oil sands story and start telling it to the Canadian public, your customers, and the rest of the world. No more excuses, no more hiding behind the skirts of industry associations and corporate flaks. It is up to you, Mr. or Ms. CEO, to take the message to the Empire Club, the Vancouver and Montreal boards of trade and even to the local Rotary meeting. And while you are at it, book some face time with your American contacts as well.
