Marketing Masquerades as Charity
Question: Where do you draw the line between altruism and advertising? >
Question: Where do you draw the line between altruism and advertising? >
Conversations on today's business issues with retired leaders in business and public life led by Fil Fraser – Edmonton-based writer, broadcaster, film and television producer, Athabasca University professor and member of the Order of Canada. >
Former Syncrude CEO Eric Newell Offers Life Lessons All Should Heed >
Question: If you can cut costs by outsourcing work overseas, should you do it? >
Question: When does the bottom line trump the environment, or vice versa – and is this an ethical issue?
By Fil Fraser
The Case: You are the CEO of a successful company that works in the oilpatch. You’ve been at it for a while and you play by the rules. You have a contract for work that has environmental implications. The rules, which you know well, allow you to go through with the project, and you have all the necessary approvals. But people who live in the area, including an aboriginal community, mount a campaign against the project and against your company. The project might affect local habitat that could have an impact on wildlife and, according to the protestors, could also have a negative impact on the quality of life of people who live nearby. >
Question: Should executive compensation be left entirely up to the market?
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Question: What do you do if key team members refuse to work together – for highly personal reasons?
Question: How far should an employer go to control employee use of company computers?
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And now, as the old Monty Python shows used to say, for something completely different! >
Do you have an active security system in your home? Do you – would you – live in a gated community? Does it worry you that police departments seem to be going through a plague of situations where members, high and low, are being charged with varying levels of wrongdoing? >
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