In Praise of Company Towns >
Steve Williams is the former chief creative officer of a national marketing communications firm. He can be reached at marketingintel@albertaventure.com
Old-fashioned word of mouth is the best form of viral marketing >
Steve Williams on the upsides and downsides of advertising industry chicanery >
Marketing Intel: Benefit segmentation and psychographics play an increasingly useful role in marketing your product >
Counting down 2011 with brand stories that might surprise you >
A good story can be a company’s best asset >
When it comes to picking an ad agency, the fit can be as important as the fee >
Why the marketing world could use its own irascible quality-control expert >
The Tourist Trap: Often all you need is a bit of creativity and a big leap of faith >
The Other Bottom Line >
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