Art Price looked like an opportunist in 1995 when he ditched a 22-year career in the oil and gas business, culminating in the CEO suite at Husky Oil Ltd., to helm an upstart Internet service company called Axia Netmedia Corporation. Twelve years later, a better description might be survivor or Renaissance man. Under Price’s leadership, Axia survived first the technology bubble’s collapse, then a legal scrap with Bell Canada over their contract to build the Alberta SuperNet, a 14,000-kilometre broadband network bringing high-speed Internet service to 429 rural communities, which saw Axia’s shares bottom out at 40 cents apiece in 2003.
But Price stuck with the company, the SuperNet was completed in 2005, Axia made up with Bell (Bell West president Charles Brown recently joined Axia’s board of directors) and the company expanded its markets to France. Last year Axia posted net income of just under $20 million on revenues of $52 million. As of late April, its shares topped $6 (for a market cap of $344 million) and four out of six analysts covering the stock rated it a “strong buy.” In the midst of all this Price, 55, helped get Alberta’s newest, $40-million beef processing plant off the ground as chair of Rancher’s Beef Ltd., which is affiliated with his family’s meat and grocery company, Sunterra Group. In addition, Price sits on the boards of steelmaker Ipsco Inc. and broadcaster Rawlco Enterprises Ltd. and the national council of the World Wildlife Fund.
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