social media

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High-tech entrepreneurs looking to beat Silicon Valley titans at their own game

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How’s Your Social Media Policy? Audio

QUESTION: How can you develop policies that will lead to the responsible use of the technology that is a necessary part of your office tool kit, covering both personal and corporate use? >

Need-to-know vocab for surviving and thriving in the digital business world

Crowds, crowds and internet everywhere >

Newest marketing role needs to align with your company’s needs

The fundamentals of good business still apply when creating new roles like ‘social media expert’ >

Why social media has moved from niche to normal for business

Training Options For In-house Social Media

Not every business can afford to add staff to look after their social media needs. Getting your organization the training it needs to leverage the power of social media is a matter of selecting the appropriate learning opportunities to round-out your team’s experience. Fortunately, there are plenty of options, both in Alberta and online, to upgrade your talent-level in a range of core social media competencies. >

How to Keep Productivity Up While Social Media Rises

It’s hard to stop the freight train that is social media use in the workplace. But some companies do go to extreme measures, policing the Internet and restricting employee usage of sites they feel waste time and are unproductive. A downside of social media is that it can lead to unprofessionalism or procrastination. Should organizations restrict access to social media in the workplace? >