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RedMoon Custom Petfood reflects on earlier days

Jul 1, 2010

If I Knew Then | RedMoon Custom Petfood


REDMOON RISING: Jason Bailey, founder and president

Name: Jason Bailey, founder and president
Company: RedMoon Custom Petfood, Calgary
What They Do: A pet food manufacturer using higher-end ingredients (more meat proteins and no grains or glutens) that allows consumers to customize their pets’ food online
If I Knew Then, I Would Have … Planned out the production facility better

WHAT WE DID: I’d worked for other pet food companies and just over the years, it was always the consumer looking for the perfect pet food. So I thought it was time for a company to offer these customers something that they could get involved in and customize for the unique requirements of their pets. At the end of the day, most pet foods are formulated on the bell curve, so [other pet food companies] manufacture foods that are going to satisfy 90% of the pets out there. We wanted to be a little bit specific because our philosophy, which is accurate, is every pet is different.

THE FALLOUT: The overall process and how we customize it [is a unique one]. I think if I spent a little more time just to consider the details of how this all works, it really is fairly complicated to do properly. And so there is a lot of trial and error. Maybe that was the only way to find it out, because we were really the first company in the world to do this. We were actually breaking ground and all the costly mistakes were out of our bank account and nobody else’s.

IN HINDSIGHT: Setting up a production facility was really the biggest challenge. It’s always delayed. You anticipate having it all set up in six months, but here it is, a year-and-a-half later. I think the biggest thing looking back is I would have really planned out that production facility better. I would’ve taken the time to sit down and really look at the details, do research and put a plan in place, rather than just renting some bays and saying, “let’s go.”


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