Alberta’s 50 Most Influential People 2012
Meet the people who are changing your world – and find out how they’re doing it
by Max Fawcett, Michael Ganley, Alix Kemp and Geoffrey Morgan
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Casey Hudson, a programmer for Edmonton-based software developer and Electronic Arts subsidiary BioWare, became the world’s most famous game programmer (for a few minutes, anyway) this past year when the company released the third instalment in its Mass Effect franchise amid massive controversy. Many of the franchise’s fans were upset by the game’s ending and accused the company of false advertising. Some even threatened to boycott future releases from the company. Hudson, the game’s executive producer, initially defended BioWare’s work, saying the company was happy the ending had made such an impact. But BioWare and Hudson eventually returned to the coding board, promising fans a free expanded ending for the game, the first time in gaming history that a major video game producer has significantly changed a game in response to an outcry from fans. The new content is due out this summer, and whether it’s loved or hated, its very existence will have an enormous impact on the gaming industry in Alberta and abroad.