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Rob Ford’s mega media presence, China Mobile looks to the iPhone, Microsoft develops a Smart Bra

A quick look at what’s making news around the world of technology

Jim Kerr is Venture Publishing's Associate Director of Digital Initiatives. Get in touch with him at

Dec 11, 2013

by Jim Kerr

We have a guide for building your media presence in the January issue of Alberta Venture, but until then, here’s one way of doing it: The Huffington Post says the “Rob Ford saga” got so much coverage in the U.S. last month that it would have cost an advertiser a whopping $1.1 billion to buy up the same amount of media space. And if you thought Ford was done with those media appearances, think again – last week he was making weekly NFL picks for a Washington radio station.

It looks like Christmas might be coming early for Apple this year if they’re able to finalize a rumoured agreement with China Mobile Limited. Why is that a big deal? China Mobile is the largest mobile carrier in the world with more than 700 million subscribers, and is also Apple’s biggest holdout. The company is reportedly about to start taking orders for the iPhone ahead of the launch of its 4G mobile network on December 18th.

Speaking of Christmas, Forbes says 54 per cent of parents in the U.S. with kids between the ages of two and 10 are planning to buy their children a tech gift this holiday season. Tablets and video game consoles top the list, followed by smartphones. The survey also says that almost 70 per cent of parents plan to give their kids apps for Christmas.

Don’t be surprised when you start getting very specific ads popping up in your Twitter timeline. That’s because Mashable says the company is announcing the introduction of ads based on your recent web history. The “tailored audiences” feature comes not long after Facebook launched its “Internet-based ads” program.

While companies like Sony plug away on projects like a “SmartWig,” Microsoft has ruffled a feather or two with news of its latest piece of wearable technology. The Smart Bra, which is currently under development, is embedded with physiological sensors that measure a woman’s heart activity.

What for, you ask? The sensors will track a woman’s emotional moods and sends alerts to her phone to help curb binge eating (and researchers say a similar device for men could be next).

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